Unveiling Tomorrow’s Beauty Innovations In Today’s Cosmetic Manufacturing

MEX Exhibitions Pvt Ltd. is set to reach a new milestone by introducing a power-packed show: Behind Cosmetics Expo 2024, scheduled from 25 – 27 April, 2024 at India International Convention and Exhibition Centre (IICC) in Dwarka, New Delhi. This transformative expo is a journey towards the world of cosmetics and beauty, where industry leaders, innovators, and enthusiasts will converge to unite the entire cosmetics industry, providing a unique opportunity for networking, making new business connections and business growth under one roof.

MEX Exhibitions Pvt. Ltd. has a history of conducting various successful B2B exhibitions for niche industry verticals. With excellence & commitment towards gathering top-notch buyers-sellers, and industry professionals on a common business platform.

Behind Cosmetics Expo serves as an all-encompassing platform that unites the entire spectrum of the cosmetics industry’s manufacturing value chain. At the show floor, Behind Cosmetics Expo will bring Ingredients, Formulation, Packaging & Manufacturing Technology for the Cosmetics & Fragrance Industry. This unique event brings together a wide array of components, spanning from essential raw materials such as beauty ingredients to state-of-the-art technology, advanced machinery, packaging solutions, labeling expertise, and even contract manufacturing services. Distinguished as a key hub, Behind Cosmetics Expo plays a pivotal role in facilitating collaboration, driving innovation, and facilitating the exchange of knowledge within the continuously evolving beauty sector.

The exhibition promises to be a remarkable showcase of innovation and industry diversity, with over expected 200 exhibitors and more than 300 brands participating. With an impressive array of over 2000 products, visitors can explore a wide spectrum of offerings. Anticipating a substantial turnout, the event is expected to draw over 10,000 buyers from the Cosmetic Industry eager to engage with the latest advancements and trends. Spanning across an expansive 1,00,000+ square feet exhibit area, this exhibition is poised to be a comprehensive platform where businesses and enthusiasts alike can discover, connect, and be inspired by the vast landscape of possibilities.

Mr. Gaurav Juneja, Director, MEX Exhibitions Pvt. Ltd. said, “I am delighted to announce the Behind Cosmetics Expo 2024 launch. With a track record of hosting successful B2B exhibitions, we are excited and committed to bringing together top-notch buyers, sellers, and industry professionals on a common business platform. Behind Cosmetics Expo is a comprehensive event that encompasses the entire cosmetics industry’s manufacturing value chain, showcasing everything from beauty ingredients to cutting-edge technology, advanced machinery, packaging solutions, labeling expertise, and contract manufacturing services.We extend a warm invitation to all stakeholders to join us on this exciting journey towards innovation, growth, and excellence in the cosmetics sector. Together, we can contribute to the continuous evolution of the beauty and cosmetics industry.”

Shubhika Jain, Founder and CEO – Ras Luxury Oils said “We’re excited about the upcoming Behind Cosmetics Expo 2024 by MEX Exhibitions Pvt Ltd. This pioneering event promises to be a nexus for industry insights, collaboration, and networking, spotlighting the vital facets of cosmetics and fragrance manufacturing. We at RAS Beauty Pvt. Ltd. look forward to witnessing its ripple effect in uniting and advancing our industry.”

The global cosmetics market is experiencing significant growth, with a value of USD 262.21 billion in 2022 and an expected compound annual growth rate (CAGR) of 4.2% from 2023 to 2030. In 2023, the cosmetics market amounted to USD 6.27 billion, with an annual growth rate of 2.86% projected for the years 2023-2028. India, in particular, has emerged as a prominent player in the cosmeceutical and cosmetics industry, boasting a market size of USD 6.5 billion from the global market of USD 274 billion. It is forecasted to surge to USD 20 billion by 2025 at a compounded rate of 25%.

India ranks fourth globally in revenue generation from the beauty and personal care market in 2022. While global conglomerates like Unilever, Procter & Gamble, and L’Oréal have made their mark in India, domestic brands are gaining traction, with a focus on products tailored for Indian skin types. This trend has created opportunities for local companies like MamaEarth, Khadi Essentials, Plum, and SoulTree to promote their homemade cosmetics and personal care products, capitalizing on the rising awareness of beauty products and evolving consumption patterns.


Title – Behind Cosmetics Expo 2024

Date – 25 – 27 April 2024

Venue – India International Convention and Exhibition Centre (IICC) in Dwarka, Delhi.

As the beauty and personal care market in India and around the world evolve, this expo will provide a platform for both global conglomerates and local brands to showcase their products and cater to changing consumer demands. The future of cosmetics is bright, and Behind Cosmetic Expo 2024 is poised to play a pivotal role in shaping this dynamic and ever-growing industry.